Modern graphic design is not art, not decoration, in addition to bringing visual stimulation to people, it also has the responsibility to improve people's feelings and life awareness. 4. The application of creative thinking in graphic design Famous designer Ye Yuxuan once said, "Creativity can create all possible relationships for you." As an advertising designer, his creation should be based on research and analysis. Summarize, then analyze and summarize. That is, through certain words, images and colors, the information elements related to design are reconstructed through artistic expression, giving full play to imagination and creative consciousness.
A design advertisement once appeared in which a book Photo Manipulation Services was rolled into a capsule, with the words "knowledge is a good medicine for ignorance", indicating that knowledge has the function of inheriting civilization, abandoning ignorance, and advocating people to learn more. The use of graphic metaphors subtly compares knowledge to effective medicine, and uses direct and interesting visual images to make the audience accept the design point of view happily, and it also plays the role of advertising. Designers make the logo look obvious and recognizable so that consumers can easily identify the logo and make an impression. The concept of health and environmental protection has also become clearer because of the green color used in the packaging. The freshness of food is very important, and the pictures of fruits are showing this, and it is easy to stimulate consumers' desire to buy. When design innovation meets the psychological needs and value needs of consumers, the design is well reflected. 5. Summary Design has always been related to creation.
Whether it is a lot of designers with distinctive personalities or large advertising organizations, they are constantly using creative design thinking to demonstrate the role of graphic design through different visual languages. Designers must have a sense of social responsibility and insight. On this basis, in addition to continuously consolidating their skills and techniques, they must also continuously improve their learning ability and broaden their horizons.